Client & Sales

Lead

Определение

A potential client who has shown interest but hasn't hired you. Can be inbound (found your website, filled out a form) or outbound (you reached out). A lead becomes a prospect when qualified, and a client when they sign.

Почему это важно

Agencies that don't systematically track and nurture leads have feast-or-famine revenue cycles.

Related Terms

Sales Pipeline Lead Qualification CRM

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CRM with Invoicing
CRM with Project Management
Profitable Agency Guide

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CRM Deal Management Client Portal Sales Pipeline

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